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Roller Grill Divider & Signage Holder | Medium
$26.99
- Patented roller grill merchandiser that organizes products by flavor, category, or cook status
- Helps prevent products from “walking” across the grill during service
- Acts as a roller grill divider, separator, and lane organizer in one system
- Supports a complete roller grill sign system with Rollerdek Clips, Flavor IDs, Banner Bars, and Hang-Down Signs sold separately
- Helps reduce cross-contamination and allergen contact by physically separating products
- Magnets lock the system in place without touching the rollers
- One-piece design arrives assembled for easy installation, removal, and cleaning
- Adjustable divider lanes accommodate different product sizes
- Made from FDA-listed materials and high heat safe up to 300°F
- Dishwasher safe and cool to the touch
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Features
- Patented roller grill organization and signage system by FoodSignPros
- Attaches directly onto the rollers of any roller grill
- Eliminates product “walking” across roller grill surface
- Built-in slots for custom Flavor ID signs (sold separately)
- Designates grill areas by flavor, cooking status, or day part
- Reduces cross-contamination risk between products
- Improves customer communication and throughput
- Holds flavor flags and roller grill signs while organizing grill products
- Contact FoodSignPros for custom options and configurations
Technical Specifications
- Patented
- Sizes: Small (fits 12–36 capacity roller grills)
- Food-safe
- Universal fit — attaches to any roller grill
- Recommended: 3–4 Dog Catchers per grill
- Compatible with Banner Bars (sold separately)
The Dog Catcher is a patented roller grill organizer and signage system that separates product types on the grill while simultaneously holding flavor ID signs above the grill surface. The integrated roller grill merchandising system eliminates the need for separate divider and sign clip hardware, reducing clutter at the hot dog station. Built for high-volume convenience stores and food service operators managing multiple product lines on a single grill.
Custom Options Available
The Sellavator is available for different grill sizes and can be configured with FoodSignPros accessories and signage to match your menu, layout, and branding. Add clips, banners, hang-down signs, header boards, and custom graphics to build the right system for your operation.
If you sell multiple hot food items, run daypart promotions, or need better control over product separation and flavor identification, the Sellavator gives you a more complete answer than a standard divider ever could.
Built for Convenience Store Hot Food Merchandising
In convenience store foodservice, the grill needs to do more than cook. It needs to attract attention, guide decisions, and support safe self-serve operations. The Sellavator helps operators build a stronger convenience store hot food merchandising program by combining organization, safety, and signage into one system.
This is why the Sellavator works so well as a hot food merchandising system for c-stores, travel centers, stadiums, and other high-traffic foodservice environments.
Accessories That Expand the System
The Sellavator works as the core of a broader roller grill display system. Popular add-ons include:
Banner Bar
Attaches to the divider bars and creates a cooking zone while adding graphic messaging.
Hang-Down Sign
Covers front-facing grill controls and turns the front of the grill into a merchandising zone.
Rollerdek Clips
Attach directly to the Sellavator divider bars and hold hot dog roller grill ID tags, flavor cards, and promotional signs.
Flavor IDs and Custom Signage
Support a flexible roller grill flavor ID system for flavor, allergen, cook status, price, and promotions.
Header Boards
Draw attention to the grill from a distance and help create a destination within the store.
Roller Thimbles and Wiener Minders
Add even more ways to identify products and promote hot food offers.
Related products
Why FoodSignPros
FoodSignPros is an American manufacturer founded in 1994, with all manufacturing done in-house in the Philadelphia area.
FoodSignPros has also worked with brands including:
ExtraMile, 7-Eleven, Circle K, Speedway, Cumberland Farms, Subway, Ruiz Foods, J&J Snack Foods Corp., and Bolla.
Since 1994
Patented Manufacturer
Made in USA
Philadelphia, PA
FDA & NSF
Food-Safe Materials
32%+
Sales Growth (ExtraMile)
Ready to Upgrade Your Roller Grill Program?
Browse complete kits or talk to a roller grill merchandising specialist today.
Specifications
| Product Name | Sellavator Divider System |
| Product Type | Patented roller grill merchandiser / roller grill divider kit |
| Primary Function | Organizes products on the grill, separates lanes, supports flavor ID signage, and improves merchandising |
| Compatibility | Customized to fit any roller grill model; specify exact make and model when ordering |
| Mounting | Magnets attach onto the roller grill and do not touch the rollers |
| Configuration | One-piece design; arrives assembled |
| Adjustability | Divider lanes can be adjusted for different product sizes, including extra-long hot dogs |
| Organization | Helps prevent products from “walking” and keeps lanes organized by flavor, category, or cook status |
| Food Safety | Helps reduce cross-contamination and allergen contact by physically separating products |
| Material Compliance | Made from FDA-listed materials |
| Heat Resistance | High heat safe up to 300°F |
| Cleaning | Dishwasher safe |
| Handling | Cool to the touch |
| Accessory Compatibility | Supports Banner Bars, Hang-Down Signs, Rollerdek Clips, Flavor IDs, Header Boards, and other FoodSignPros accessories sold separately |
Frequently Asked Questions
The Sellavator is more than a basic divider because it combines product organization, food safety support, and merchandising in one system. It helps separate products on the grill while also supporting signage, flavor identification, promotions, and add-on accessories that turn the grill into a stronger selling zone.
The Sellavator improves roller grill merchandising by organizing products into cleaner, easier-to-shop lanes and supporting accessories like Rollerdek Clips, Flavor IDs, Banner Bars, and Hang-Down Signs. This helps operators highlight flavors, daypart offers, limited-time products, and promotional messaging right at the grill.
Organization matters because customers are more likely to buy when the grill looks clean, labeled, and easy to understand. The Sellavator helps keep products separated by flavor, category, or cook status, which makes the hot food area easier to shop and supports a more appealing presentation.
Yes. The Sellavator is designed to work with Rollerdek Clips and custom signage so operators can build a complete roller grill flavor ID system. That includes flavor labels, allergen callouts, cook-status messaging, daypart promotions, and limited-time offers.
The Sellavator helps convenience stores turn the roller grill into a more organized, better-branded destination. By combining product separation with signage and promotional accessories, it helps stores present hot food more clearly, protect food safety, and create more opportunities to drive impulse purchases.
The Sellavator helps products sell better by keeping the grill organized, easier to read, and more visually appealing. When customers can quickly identify what is available and understand which items are ready to eat, they can make faster, more confident purchase decisions.